Blog: Facebook

Written by: Dr. Joel Hunter

Posted on Jul 7, 2011

You can’t open a LASIK magazine (yes, they make those) or a practice management journal without reading about Facebook. Social media is how you reach the young people, they’ll tell you. If you’re not using the Facebook, you are missing the best way to talk to your target demographic. The young people.

It is fine advice. I get where they are coming from. The problem is that social media is a social media. And social settings have rules for normal interaction. If you go to a Christmas party and try to sell Amway, you are going to be more disliked and pitied than the guy that accidentally on purpose stands under the mistletoe all night. There’s little room among friends for lots of ulterior motives.

Hunter Vision joined Facebook in July last year. It’s become clear over time that it is a good place to cheer for someone when they are happy about their vision, but a bad place to explain in detail the difference between SBK and LASIK. It is a good place to connect with friends we’ve made, but it is nails on a chalkboard for people to hear “like us on Facebook!” We’ve learned that a business can’t be friends with people, only the people that work there can do that.   

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